One of the best ways to establish a clear visual hierarchy, and create a design that converts, is to change the sizes of the fonts you use. Big fonts look more important, smaller fonts look less important. Simple, right? The problem is, you waste time and mental energy worrying about what font size to use. […]

Something about that “outline” function is so enticing to amateur designers. Sometimes type is on a busy background, the colors don’t contrast enough, or they just think it looks cool to outline type. But this can be a big mistake! Poorly-considered outlines are a dead giveaway of design n00bism. The main problem is, many software […]

Small caps can be a useful tool for that extra bit of typographic expression, but if you don’t use them right, your plan will backfire. You’ll make your typography look sloppy, and unprofessional. “Fake” small caps can be seen everywhere these days. Many desktop publishing programs have “small caps” buttons that simply scale the capital […]